Syed Maaz
Saif

6+ years building & scaling digital products across telecom, fintech, and gaming — driving PKR 100M+ monthly revenue and campaigns reaching 44M+ subscribers.

Syed Maaz Saif

100M+

PKR Monthly Digital Revenue

44M+

Subscribers Reached

Platform Revenue Growth

96%

AI Cost Reduction Achieved

viamo
ZONG
Mobilink Bank
Jazz
Ufone

I turn product ideas into
measurable outcomes.

I'm a Product Manager with 6+ years of experience building and scaling digital products across telecom, fintech, and gaming in Pakistan's mass market. I own products end-to-end — from identifying unserved market opportunities and building business cases, through partner selection and commercial negotiations, to technical delivery, go-to-market execution, and post-launch iteration.

Deep expertise in MNO ecosystems, VAS commercial models, and operator partnership development. Comfortable translating complex product and commercial problems into clear roadmaps and actionable decisions for cross-functional teams. Most recently, I drove product and commercial strategy for a live GenAI voice service — cutting per-query AI compute cost by 96% and halving response latency through architectural changes identified at the product level.

Telecom / MNO Fintech Esports & Gaming Mobile VAS GenAI Products Emerging Markets

Project Management Specialization

LUMS

Completed Sep 2025

Bachelor of Business Administration

SZABIST, Islamabad

Jan 2019

Islamabad, Pakistan

Fractional PM Services

Plug me into your team as a senior PM — without the full-time overhead. I deliver outcomes, not hours.

Product Strategy & Roadmap

Business case development, market opportunity identification, roadmap planning, and prioritisation frameworks for cross-functional teams.

MNO & Partnership Development

Operator deal structuring, revenue-share modelling, commercial negotiations, RFP design, and CVAS/PTA licensing across all major MNOs.

Growth & Campaign Management

User acquisition at scale, OBD campaign management, BTL/ATL strategy, retention optimisation, and conversion funnel improvements.

Analytics & Agile Delivery

KPI definition and tracking, financial modelling, sprint-based delivery oversight, UAT coordination, and stakeholder reporting.

How I Can Help

Product & Delivery

Product Strategy & Roadmapping

Agile Delivery & Backlog Management

UAT & KPI Definition & Tracking

Go-to-Market Strategy & Execution

Commercial & Partnerships

MNO Partnership Development

Revenue-Share & Commercial Modelling

Commercial Negotiation

RFP Design & Vendor Selection

Growth & Campaigns

User Acquisition & Retention Optimisation

OBD Campaign Management

BTL / ATL Strategy

Conversion Funnel Optimisation

Analytics & Tools

Excel Financial Modelling

Business Case Design

Performance Data Analysis

Stakeholder Reporting

Telecom / MNO Fintech Esports & Gaming Mobile VAS Digital Platforms GenAI Products Emerging Markets

Work Experience

Mar 2026 – Present

● Current

Senior Platform & Partnerships Consultant

Viamo · Remote, Pakistan

AI-powered voice IVR — GenAI via shortcode, no internet required

  • End-to-end MNO partnership development across Jazz, Zong, Ufone & Telenor
  • Cut AI compute cost $0.027 → $0.001 (96%) and response latency 40 → 20s
  • Built 12-month business case models across four revenue scenarios
  • Developed product roadmap and BD pitch materials for operator presentations
Jan 2025 – May 2025

Asst. Manager — Digital Product & Governance

Mobilink Microfinance Bank · Islamabad

  • Managed fintech partnership integrations on the Dost app
  • Led UAT and end-to-end delivery for FPIN authentication
  • Redesigned onboarding and conversion flows, improving funnel performance
May 2022 – Jan 2025

Product Manager — Digital Products

China Mobile Pakistan (Zong) · Islamabad

Zong Engage esports platform, gaming bundles, carrier billing — PKR 100M+ monthly

  • Grew Zong Engage revenue PKR 2M → 12M/month (6× growth)
  • PUBG bundle scaled to PKR 14M/month — top digital product in portfolio
  • Manhunt tournament — national record: 26K+ participants, 390K YouTube views
  • Campaigns reaching 44M+ subscribers at 11% bundle conversion rate
Dec 2019 – May 2022

Product Owner — Digital Services

China Mobile Pakistan (Zong) · Islamabad

  • Owned product backlogs for digital telecom services across the Zong portfolio
  • Managed ATL and BTL campaigns with creative and media agencies
  • Conducted performance analysis to improve campaign effectiveness

How We'd Work Together

Time Zone & Hours

Pakistan Standard Time. Available 11:00 AM – 8:00 PM PKT, slot-dependent. Comfortable overlap with EU mornings and East Coast US mornings.

Engagement Length

Standard engagement is 3 months minimum, with renewal options. Shorter engagements available at premium rates for time-boxed sprints or specific deliverables.

Commitment

2–3 days per week, structured around clearly defined outcomes — not hours. Async-friendly with scheduled sync windows.

Working Style

Fully remote. Plug into your existing tools — Slack, Notion, Jira, Linear, ClickUp. No relocation, no on-site travel required.

"Need something different? Let's talk — most engagements can be shaped around your team's needs."

Frequently Asked

What is a fractional PM, and how is it different from a consultant or contractor?
A fractional PM is embedded in your team part-time as a senior product owner — not just an advisor. I drive outcomes end-to-end (strategy, roadmap, delivery, GTM) for a defined window, without the cost or commitment of a full-time hire. You get senior PM judgment without the FTE overhead.
What's the minimum engagement?
3 months. This is enough time to diagnose, ship something meaningful, and hand off cleanly. Shorter sprints (4–6 weeks) are available at a premium for specific deliverables — pricing reflects the compressed timeline.
What time zones do you work in?
I'm based in Islamabad, Pakistan (PKT, UTC+5). Working hours are 11 AM – 8 PM PKT, slot-dependent. This gives natural overlap with EU mornings, Middle East full days, and US East Coast mornings.
What kinds of products and industries fit best?
Strongest fit: telecom/MNO ecosystems, fintech, mobile VAS, GenAI products, and digital platforms targeting emerging markets. Comfortable with B2B2C revenue-share models, operator partnerships, and mass-market growth in low-bandwidth environments.
How quickly can you start?
Typically within 1–2 weeks of an initial call, subject to current slot availability. For urgent engagements, reach out directly — short-notice availability is sometimes possible.

Start a conversation.

Available for fractional PM engagements, advisory roles, and time-boxed sprints.

Islamabad, Pakistan · Open to remote engagements worldwide