Syed Maaz Saif

About Me

I turn product ideas into
measurable outcomes.

I'm a Product Manager with 6+ years of experience building and scaling digital products across telecom, fintech, and gaming in Pakistan's mass market. I own products end-to-end — from identifying unserved market opportunities and building business cases, through partner selection and commercial negotiations, to technical delivery, go-to-market execution, and post-launch iteration.

Deep expertise in MNO ecosystems, VAS commercial models, and operator partnership development. Comfortable translating complex product and commercial problems into clear roadmaps and actionable decisions for cross-functional teams. Most recently, I drove product and commercial strategy for a live GenAI voice service — cutting per-query AI compute cost by 96% and halving response latency through architectural changes identified at the product level.

Telecom / MNO Fintech Esports & Gaming Mobile VAS GenAI Products Emerging Markets

Education

Project Management Specialization

LUMS

Sep 2025

Bachelor of Business Administration

SZABIST, Islamabad

Jan 2019

Location

Islamabad, Pakistan

maazsaif@outlook.com

What I Offer

Fractional PM Services

Plug me into your team as a senior PM — without the full-time overhead. I deliver outcomes, not hours.

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Product Strategy & Roadmap

Business case development, market opportunity identification, roadmap planning, and prioritisation frameworks for cross-functional teams.

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MNO & Partnership Development

Operator deal structuring, revenue-share modelling, commercial negotiations, RFP design, and CVAS/PTA licensing across all major MNOs.

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Growth & Campaign Management

User acquisition at scale, OBD campaign management, BTL/ATL strategy, retention optimisation, and conversion funnel improvements.

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Analytics & Agile Delivery

KPI definition and tracking, financial modelling, sprint-based delivery oversight, UAT coordination, and stakeholder reporting.

Expertise

Skills & Competencies

Product & Delivery

Product Strategy & Roadmapping Expert

Agile Delivery & Backlog Management Expert

UAT & KPI Definition & Tracking Expert

Go-to-Market Strategy & Execution Expert

Commercial & Partnerships

MNO Partnership Development Expert

Revenue-Share & Commercial Modelling Expert

Commercial Negotiation Expert

RFP Design & Vendor Selection Expert

Growth & Campaigns

User Acquisition & Retention Optimisation Expert

OBD Campaign Management Expert

BTL / ATL Strategy Expert

Conversion Funnel Optimisation Expert

Analytics & Tools

Excel Financial Modelling Expert

Business Case Design Expert

Performance Data Analysis Expert

Stakeholder Reporting Expert

Telecom / MNO Fintech Esports & Gaming Mobile VAS Digital Platforms GenAI Products Emerging Markets

My Journey

Work Experience

Mar 2026 – Present

● Current Role

Senior Platform & Partnerships Consultant

Viamo · Remote, Pakistan

AI-powered voice IVR platform — GenAI voice service via shortcode dialing, no internet required

▸End-to-end MNO partnership development across Jazz, Zong, Ufone & Telenor
▸Cut AI compute cost $0.027 → $0.001 (96%) and response latency 40 → 20s
▸Built 12-month business case models across four revenue scenarios
▸Developed product roadmap and BD pitch materials for operator presentations

Jan 2025 – May 2025

Asst. Manager — Digital Product & Governance

Mobilink Microfinance Bank · Islamabad

▸Managed fintech partnership integrations on the Dost app
▸Led UAT and delivery for FPIN authentication
▸Redesigned onboarding and conversion flows, improving funnel performance

May 2022 – Jan 2025

Product Manager — Digital Products

China Mobile Pakistan (Zong) · Islamabad

Zong Engage esports platform, gaming bundles, carrier billing — PKR 100M+ monthly digital revenue

▸Grew Zong Engage revenue PKR 2M → 12M/month (6× growth)
▸PUBG bundle scaled to PKR 14M/month — top digital product in portfolio
▸Manhunt tournament — national record: 26K+ participants, 390K YouTube views
▸Campaigns reaching 44M+ subscribers at 11% bundle conversion rate

Dec 2019 – May 2022

Product Owner — Digital Services

China Mobile Pakistan (Zong) · Islamabad

▸Owned product backlogs for digital telecom services across the Zong portfolio
▸Managed ATL and BTL campaigns with creative and media agencies
▸Conducted performance analysis to improve campaign outcomes

Let's Talk

Get In Touch

Available for fractional PM engagements, consulting, and advisory roles.

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Phone

+92-306-5806264

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Email